PBA Group of Companies (PBA) and its partner Concord Hospitality have officially started converting the former 12-storey office building, Canadian Centre (833 4th Ave. SW) into an Element Hotel by Westin. PBA saw an opportunity to satisfy the growing demand for additional room capacity in Downtown Calgary and to drive economic impact. As a 226-suite hotel, with fully furnished extended stay units, and a sophisticated design aesthetic, the Element Hotel will offer guests a warm and hospitable experience infused with cultural touches and elevated details.